Saturday 8th August 2020  
Maximising the Accessory Opportunity

This is a 1-day programme for vehicle sales staff and service advisors, which provides an overview of the skills required to exploit the full potential available from accessory sales.

To demonstrate the enormous revenue and profit potential for accessory sales, Roseham Automotive designed this programme with the assistance of several motor manufacturers, and on completion of the programme, delegates will;

  • Review accessory sales and marketing techniques
  • Define selling accessories alongside and outside a sales process
  • Have a fuller understanding of manufacturers’ accessory ranges
  • Identify how to tune in to 'lifestyles' and generate accessory sales
  • Learn the techniques for creating awareness & interest
  • Use 'features and benefits' to create customer need & desire
  • Learn how to overcome objections and 'close the sale'
  • Understand the difference when selling, between ‘cost’ & ‘value’

maximising sales of car accessories training tuition

Having attended this programme, delegates will clearly understand how accessory sales can offset the impact of tight vehicle margins and extended vehicle servicing intervals.

They will also be able to identify customer lifestyles and match appropriate accessories to them.

Ultimately, delegates will use their skills to complete accessory sales and make a dynamic impact on dealership profitability.

This is a lively, highly participative day involving individual exercises, group exercises and response to case studies.

Roseham Automotive is part of Rosehame Services Limiteddesigned by blue fusion web.